Privacy Notice

Last update:November 10, 2022


Founda Health B.V., doing business as Founda ("Founda," "we," "us," or "our") is the controller for any data processed by visiting this website. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at

This privacy notice describes how Founda might use your information if you:

  • Engage with us by ways provided on this website ― including any sales, marketing, or events

This privacy notice does not apply to data concerning health (ePHI), specifically when processed by Founda’s services.

In this privacy notice, if we refer to:

  • "Website," we are referring to Founda’s top level domains:,
  • "Services," we are referring to our Website, and other related services, including any sales, marketing, or events, but excluding the processing of data concerning health (ePHI).

The purpose of this privacy notice is to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it when you visit our website.

Personal data we collect about you

We collect personal information that you provide to us.

The personal information that we collect depends on your use of the Website, specifically if you choose to contact us or download our whitepapers, the choices you make and the pages and features you use. The personal information we collect may include the following:

Names, phone numbers, email addresses, job titles, contact preferences, organization, and other similar information. 

We collect some information automatically when you visit our Website.

We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes. 

Like many businesses, we also collect information through cookies and similar technologies.

The information we automatically collect may include:

  Type Categories
Log and Usage Data Service-related, diagnostic, usage and performance IP address, device information, browser type and settings, date/time stamps associated with your usage, pages and files viewed, searches, which features you use, error reports.
Device Data information about your computer, phone, tablet or other device you use to access the Website IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system and system configuration information.
Location Data information about your device's location (precise or imprecise) Geolocation data that tells us your current location (based on your IP address), opt-in GPS data.

Note: You can opt in to allow us to collect GPS information either by permitting access through the location prompt. You can opt out in your browser settings or by disabling your Location setting on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services.

We may collect limited data from public databases, marketing partners, and other outside sources.

In order to enhance our ability to provide relevant marketing, offers and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, as well as from other third parties. This information is limited to professional information, such as e-mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), professional social media profiles, professional social media URLs and custom profiles, for purposes of targeted advertising and event promotion.

How we use these personal data

We process your information for purposes based on legitimate business interests, the fulfilment of our contracts with you, compliance with our legal obligations, and/or your consent. We will use your information only for the purposes for which it was collected, unless we can reasonably use it for a compatible purpose and provided that we have a legal basis for further processing. 

We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. 

We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness, if you have consented to this in our Cookie options.

Sharing your personal data

We only share your information with your consent, at your request for the performance of a contract, to comply with legal obligations, or when we can rely on a legitimate business interest.


We only share and disclose your information with the following third parties. If we have processed your data based on your consent and you wish to revoke your consent or want to object, please contact us at

Advertising, Direct Marketing, and Lead Generation
Linkedin Ads, Google AdSense

Communicate and Chat with Users
Hubspot Livechat

Retargeting Platforms
Google Ads Remarketing

Web and Mobile Analytics
Google Analytics and HubSpot Analytics

Website Hosting
HubSpot website hosting

We may need to further process your data or share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Vendors, Consultants and Other Third-Party Service Providers. Examples include: data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity. 

We (and our third-party processors) do not sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. 

Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

How long we keep your personal data

Most personal data collected on this website will be kept for no longer than 1 year.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as the sharing of data with authorities related to abuse of this website).

Protection of your personal data

We have implemented appropriate technical and organizational security measures designed to protect any personal information we process.

However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.

Your privacy rights

If you are a resident of the EU and/or UK, you have certain rights under applicable data protection laws. These may include the right:

(i) to request access and obtain a copy of your personal information, 
(ii) to request rectification or erasure; 
(iii) to restrict the processing of your personal information; and 
(iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please contact We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If you are a resident in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:

If you are a resident in Switzerland, the contact details for the data protection authorities are available here:

If you are a resident of California, you are granted specific rights regarding access to your personal information under the California Consumer Protection Act (the “CCPA”).The CCPA permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us at

If you are under 18 years of age and reside in California, you have the right to request removal of unwanted data that you shared with us or was captured by us during your use of this website. To request removal of such data, please contact us at,  and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).

Contact details

If you have questions or comments about this notice, you may contact us by email at, or by phone at +31 (0)20 244 4828. If you wish to contact us by other means, please see our contact page for our most recent details.